Job Information
Insight Global SEO Specialist in Boston, Massachusetts
Job Description
Insight Global is looking to hire an SEO Specialist for their healthcare client in Boston, MA. The ideal candidate will be working remotely, but they must live in one of the 6 New England states. They will be responsible for the following:
* Conduct comprehensive keyword research and analysis to identify opportunities for organic search optimization.
* Implement on-page SEO best practices, including optimizing meta tags, headers, and content for search engine visibility.
* Develop and manage link-building strategies to improve domain authority and search rankings.
* Monitor and report on website performance, search rankings, and SEO effectiveness using tools such as BrightEdge, Adobe Analytics and Google Search Console
* Collaborate with content creators to ensure that all digital content is optimized for search engines and user experience.
* Manage and optimize pay-per-click (PPC) campaigns across Google Ads and other platforms to drive targeted traffic and conversions.
* Stay up-to-date with the latest trends and changes in SEO, SEM, and digital marketing, including algorithm updates and industry best practices.
* Work with the web development team to ensure that the website is search-engine friendly and optimized for performance.
* Develop and manage internal search reporting metrics to track search behavior, usage patterns, and areas for improvement.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
* Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
* Minimum of 3 years of experience in SEO and SEM, preferably in a healthcare or non-profit environment.
* Proficiency with SEO tools (e.g., Goole Search Console, BrightEdge, Conductor, Ahrefs) and Google Ads.
* Strong understanding of search engine algorithms and ranking methods.
* Experience with content management systems (CMS) and basic knowledge of HTML/CSS. * Brightedge
* Drupal null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.