Job Information
Insight Global Marketing Manager in Toronto, Ontario
Job Description
Insight Global is looking for a Marketing Manager to join a leading banking client downtown Toronto. The selected individual will be joining the Digital Acquisition team and be responsible for the execution of digital marketing campaigns across Everyday Banking and Personal Lending.
Responsibilities
Digital Strategy: Develop and execute a comprehensive digital marketing strategy aligned with brand objectives
Campaign Execution: Coordinate with internal teams (product marketing) to launch digital campaigns on time and within budget. Monitor campaign effectiveness, adjusting strategies as needed.
Data-Driven Insights: Analyze campaign performance identify trends, and measure ROI and KPIs. Use data to optimize spend and enhance results.
Creative Growth Strategies: Brainstorm innovative approaches to drive customer acquisition, retention, and engagement.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
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Skills and Requirements
3-5+ years of experience leading digital marketing campaigns
Experience communicating with stakeholders to deliver end-to-end campaigns
In-depth knowledge of key media channels and platforms, including social (Facebook Ads Manager) and search (Google Ads and Search Ads 360)
2-3 years using web analytics tools such as Google Analytics
Background or degree in Marketing, Business, Communications or related field - Experience working at a marketing agency
Financial services experience null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.